Experts discuss the tea industry and focus on new trends and developments

2023 year 02 month 23 day 20:47 Source: China News Network

Kunming, Feb. 23 (Zhongxin.com) -- "At present, with consumers' emphasis on healthy eating and increasing demand for tea categories, the development of the tea industry has ushered in many opportunities and challenges, and the next 'outlet' is about to emerge. "On the 23rd, the fourth Jingmai Mountain Forum was held in Kunming, where experts, scholars, entrepreneurs, professional field workers and other guests from all over the country gathered together to focus on the development of the tea industry from multiple angles such as trend development, industrial upgrading and business innovation, and discuss new trends and trends in the tea industry.

"The diversification of Chinese tea is world-renowned, thanks to the vast distribution of tea areas, a total of 967 counties (cities) in 21 provinces (autonomous regions and municipalities) across the country produce tea, and tea products in different production areas have their own characteristics." Jiang Tong, senior partner of Hejun Group and expert in strategic marketing and industrial integration, pointed out that at present, the resource advantages of China's tea sector have begun to be highlighted, and regional plates are taking shape, and the dividends brought by the increase in the value of regional plates will become new opportunities. Chinese tea is moving towards "becoming stronger" on the basis of "becoming bigger", and then climbing to a higher realm of "doing beauty", and should give full play to the comprehensive advantages of Chinese tea in history and culture, unique varieties, excellent quality, etc., to give the world a cup of "beautiful Chinese tea".

Fu Shouyong, a well-known financial writer, believes that with the birth of new consumption habits and the continuous promotion of consumption upgrading trends, the needs, expectations and preferences of consumer groups are constantly changing and developing, and the tea industry is facing a more fierce homogenization and price war environment, and new tea brands have risen to inject new vitality into the market. Compared with the traditional parallel product line, creating the most popular "super large item", while obtaining cost advantages, it is easier to play the brand effect and form a collaborative operation between products, which is more suitable for the current new model and new gameplay.

Wang Xingyuan, full-time deputy head of the tea industry working group of the Department of Agriculture and Rural Affairs of Yunnan Province, said that the integrated development of tea tourism is an important measure for the transformation and upgrading of the tea industry and high-quality development, and suggested that the whole industry chain around tea should be continuously extended, and the tea industry should be combined with rural tourism and health care, giving full play to the benefits of "tea +", realizing the integrated development of primary, secondary and tertiary industries, synchronously adjusting and optimizing the planting structure, production structure, business structure, etc., taking a green ecological full industrialization development road, and helping industrial upgrading and rural revitalization. (End)